Welcome to In Your Pocket’s blog! Here’s where you’ll find everything from event write-ups to case studies to musings on business.
When I was building In Your Pocket, I spent a fair amount of time outlining what I’d need to accomplish and the tech that could make it as simple as possible for me. I’m not saying that I have it all figured out, but here’s what I’ve found that works.
Read MoreIt’s always a bit nerve wracking to pack for an out-of-town event. What have you forgotten? Have you overpacked? What don’t you know you need? In Your Pocket has a few hacks that have saved the day more than once.
Read MoreWhen it comes to setting up a trade show, it’s a great idea to have your checklist of items to take. Pop-up banners? Check. Swag? Check. Business cards and brochures? Check and check. Those are the outward-facing items that your prospects will see and interact with (and hopefully those items are the ones that cause you to close new deals!). They’re the fun, sexy things that tell your story. But what about the decidedly unsexy stuff? Let’s talk about what you should have on hand to help stave off a show emergency.
Read MoreOne key to success is to have a network of people and vendors who care about you and want you to succeed - you know, those folks who are in your pocket. At In Your Pocket, we’re thrilled to parlay these connections for our clients! When you book an event through In Your Pocket, we’re proud to recommend these businesses for the excellent service they’ve provided to us; additionally, various vendors are able to offer discounts to IYP’s clients.
Read MoreRecently, we were contacted by a prospect who was frantic. She had a significant fundraising event looming, everything was on her shoulders, and she was absolutely feeling the heat. She asked for day-of coordination, and of course she was met with a “yes, absolutely”. This is where In Your Pocket shines: by getting the heat off of your team and onto us.
Read MoreDo you feel like you're drowning in corporate event planning? You're not alone. Many professionals find themselves in this situation, and it can be incredibly stressful. But it doesn't have to be.
Read MoreWhen you have an idea or a plan, it stinks to hear someone say, “why are you doing it that way?” or “you’re missing something big here”. Of course it hurts - it’s something you’ve put energy and thought into, and there’s someone in front of you pooh-poohing your ideas and dreams. It takes courage to ask for honest insight into what you plan to do, and it’s important to ask the right people to chime in.
Read MoreIn Your Pocket ensures that organizations make the most of their trade show appearances. By taking care of all the details, In Your Pocket can free up your team to focus on what they do best: their jobs.
Read MoreWhile I had been working on the idea of In Your Pocket for a while, it wasn’t until meeting with a friend of mine from high school that things started to solidify. Amie messaged me and said “I haven’t seen you in forever. I have a list of people who I want to see now that Covid is ebbing a bit, and you’re on it. Let’s get together.”
Read MoreAnyone who knows me knows that I’m an avid reader. I grew up as an only child in a house full of books and I don’t recall any of them being off-limits to me. I devoured all the typical authors; Judy Blume, Beverly Cleary, Lois Lowry and more were all staples. I loved these books because I could relate to the characters (I still highly identify with Ramona Quimby). One day, I picked up a book by John Irving.
Read MoreIn a previous life, I dealt with a lot of “entrepreneurs” (the kind that are born from them ordering a kit of some sort and “being in business for themselves” [#protip - if you’re having to operate by a parent company’s standards, you aren’t in business for yourself!]), so it’s very surreal to label myself as an entrepreneur. But I had the idea, I had the connections, I had the drive. And isn’t that the textbook definition of “entrepreneur”?
Read MoreDo you have someone on your staff whose role is solely focused on events? If so, that’s awesome, and you’re probably not in need of In Your Pocket’s services (not that we’re saying no - we’re always open to the conversation!). But let’s face it: the more likely scenario is that you’ve got someone - or several someones - who handle event management in conjunction with their full time role.
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